RedView CRM enables you to create marketing events and campaigns and link them directly to enquiries.
When used alongside the Digital Tracking module and the RedView CRM API, the system automatically reads UTM parameters from your website landing pages and allocates the enquiry to the correct campaign — removing guesswork and manual coding.
A dedicated analytics chart is now available on the Marketing Dashboard that then combines:
Campaign and enquiry data from RedView CRM
Billing data from your Practice Management System (PMS)
This provides a clear view of:
Enquiries generated
Matters opened
Fees billed
True return on marketing investment
You can now can connect marketing spend directly to revenue outcomes — not just clicks or enquiries, but actual billed fees.
The RedView Team